Strengthening ASM’s Global Leadership
A clear identity that reflects innovation, pioneering spirit, and global recognition
Branding
Brand identity & Brand implementation
Microchips have become the foundation of modern life - and ASM has been pioneering this transformation for over 50 years. As a global leader in the semiconductor industry, supplying advanced wafer-processing equipment to the world’s leading manufacturers, ASM enables modern technology that shape modern life.
Today, it continues to define what matters most: clarity of vision, purposeful innovation, and progress that drives industries forward. With significant growth and a global footprint, ASM sought a brand identity that sharpened its positioning and revealed the essence of its market leadership.
In close partnership with DartDesign, ASM created a bold new identity that brings clarity, coherence, and shared meaning across all its communications. It aligns every touchpoint into one clear story, strengthening recognition, trust, and investor confidence. More than design, it is strategy in action - an identity that reflects the ASM of today and carries its pioneering spirit forward, always ahead of what’s next.
