Branding
Brand identity & Brand application
Bidfood is the largest online foodservice wholesaler in the Netherlands, serving more than 25,000 professionals every day. Known for its strong product quality, competitive pricing, food knowhow and reliable delivery, the company is steadily expanding its market position. Not only nationally but also as a growing European player. However, their fragmented brand image stood in the way. In a rapidly digitizing world Bidfood needed an identity that was scalable across hundreds of touchpoints, while maintaining its structure, unity, and the human power of the brand. To sustain their momentum, Bidfood needed a brand identity that honored its roots while matching its ambition for visibility and growth on a larger stage.
DartDesign, together with strategic partners, developed a new brand platform and visual identity that made Bidfood’s growth ambitions tangible. The refreshed identity became the focal point of a broader cultural shift: one that emphasizes focus, energy, and a forward-driven mindset across the organization.
More than a rebrand, this identity is the strategic focal point for Bidfood’s growth and ambition. It powers consistent market positioning and fuels cultural uplift: amplifying a forward-driven, energetic mindset ready to meet tomorrow’s challenges.
