In this edition, our very own Sebastiaan van Rijnsoever, Eddy Wegman, and Stephan Reschke share how:
👉 Branding isn’t a look and feel. It’s how leadership turns long-term vision into something stakeholders can believe in.
👉 It acts as the bridge between strategy and experience, creating clarity in complexity.
👉 Successful (re)branding? It demands courage, collaboration, and multidisciplinary perspectives.
Check out the full piece: https://lnkd.in/ege_6u9b
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